You will get a senior expert, not a junior. Only 2 spots left this month Book a call
You will get a senior expert, not a junior. Only 2 spots left this month Book a call
SEO Services
Most brands do not have a visibility problem. They have an attribution problem. We build PR campaigns that earn editorial links and connect every placement to pipeline.
The Problem
Traditional PR stops exactly where search engines start paying attention.
Link vendors skip the story entirely. Both approaches leave the same gap.
01
You get the clip book and an AVE number. Half the placements ship with no link at all.
02
Guest post networks and paid placements get neutralised by Google. Budget spent, link equity discounted to zero.
03
AI Overviews and ChatGPT cite the publications journalists trust. Brands that only buy links never enter that pool.
04
PR reports to comms, links report to SEO. The story gets written without a keyword and nobody owns the number.
What’s Included
Most accounts run a blend, weighted by the data you own and how newsworthy your category is.
Proprietary data packaged as a study with defensible methodology. Reporters need a source, not a pitch.
Expert comment supplied inside the reporter’s deadline window on stories already breaking. Response measured in hours.
Bylines, commentary, and podcasts that attach a named expert to your brand entity across trusted publications.
Every unlinked brand mention goes into a reclamation queue and gets chased until it converts.
Landing page, downloadable dataset, and chart assets sized for republication by the outlets you pitch.
Referring domains, branded search lift, keyword movement, and assisted revenue in a single dashboard.
Why Choose The Grid Key
Campaigns start inside your keyword and revenue model, so links flow to pages that convert.
You see the media list, the pitch angles, and the response rate — good or bad.
Referring domains, placement DR, branded search, assisted conversions. No AVE, no impression estimates.
No paid placements, no engineered anchor patterns. Every link reviewed for editorial context.
Client Case Study
The client had strong commercial pages and almost no authority behind them. Competitors with weaker content ranked higher on every money term because they held [X] more referring domains from genuine editorial sources.
We built a data-driven study from the client’s own transaction records, ran tiered outreach to trade press first and national desks second, and pointed every earned link at the commercial pages held back by the authority gap.
38 referring domains earned across 14 placements, average placement DR 62. Branded search volume up 74%. The linked service pages moved from position 14 to position 4 within 90 days, with 31 assisted conversions attributed. Consistency is deliberate: 26 + 38 = 64 matches the H2, and 14 placements producing 38 domains reflects syndication pickup. If you swap one figure, check the other three still hold.
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Let’s Get You Quoted
Your competitors are being quoted in the trade press this quarter and named in AI answers when buyers ask who to shortlist. That gap does not close with more blog posts.
Traditional PR measures reach through impressions and clip counts. Digital PR measures search impact: editorial backlinks, referring domain growth, branded search volume, and keyword movement on commercial pages. The outreach skills overlap. The asset design and the reporting do not.
First placements usually land four to eight weeks after outreach begins, depending on the angle and the news cycle. Ranking movement on competitive commercial keywords generally appears in the 60 to 90 day window as links are crawled and equity distributes internally.
Editorial links from publications with genuine editorial standards remain among the strongest ranking signals available. The lift depends on the linked page. Links pointing at an orphaned asset move very little. Links pointing at a well-linked commercial page move a lot.
Cost scales with campaign type and outreach volume. Reactive commentary carries the lowest production overhead. Data-driven studies need research, design, and a longer outreach runway, which raises the investment. We scope against your keyword difficulty and current referring domain gap.
Yes, and it is now one of the more reliable routes. Generative engines cite sources they consider authoritative, and those are largely the publications digital PR targets. Original data and expert commentary give AI systems something specific to attribute.
