You will get a senior expert, not a junior. Only 2 spots left this month Book a call
You will get a senior expert, not a junior. Only 2 spots left this month Book a call
Roofing Marketing Agency
You already close the jobs you quote. The problem is where next month’s quotes come from. We build the local SEO, Google Ads, Local Services Ads and Google Business Profile system that puts qualified homeowners and property managers in front of your estimators every week, whether or not the weather cooperates.
The problem diagnosis
Every issue below traces back to the same root cause. Your lead flow is tied to weather, referrals and whoever knocked the door first, instead of to a channel mix you control. Here is what that looks like from the inside.
01
A hailstorm rolls through, the phone lights up for six weeks, then the calendar empties. Nothing was built during the spike. No rankings, no review velocity, no ad account with data in it. When the next storm hits three counties over, out-of-state crews get there first because they already had the campaign built.
02
Broad targeting pulls in homeowners with a 4-year-old roof and no hail history. Your team burns inspection hours on claims that never get approved, and cost per approved claim climbs while cash-pay retail jobs, the ones with real margin, go unmarketed entirely.
03
Directory sites and out-of-market franchises hold the map pack for roof replacement near me in neighborhoods you have shingled for fifteen years. Your Google Business Profile has the wrong primary category, thin service list, and no photos from the last quarter. Google has no reason to prefer you.
04
Between yard signs, door knocking, Angi, Google Ads and referrals, nobody can say which one paid for itself. So budget gets cut from whatever feels expensive rather than whatever performs worst, and the channel that was actually working gets defunded.
The Grid Key growth system
Each service works alone. Run together, they compound: rankings feed the ad account cheaper clicks, the site converts both, and the reporting tells you which roof came from where.
Own the map pack and organic results across every city in your service radius. Google Business Profile optimization, service area pages that are not doorway pages, roofing schema markup, review velocity systems, and citation cleanup so your NAP matches everywhere Google checks.
A site built to make a homeowner call before they finish reading. Fast on a phone in a driveway, financing visible, click-to-call sticky, separate paths for storm damage and planned replacement, and a form your estimators actually want in their inbox.
Google Ads, Local Services Ads and Performance Max structured around roof intent, not roofing keywords. Storm campaigns you can switch on the day a hail swath lands. Negative lists that block DIY, jobs, wholesale and repair-only searches. Bids tied to imported contract value, not form submissions.
Content that answers the questions a homeowner asks between the leak and the deposit. Roof replacement cost by material, hail damage inspection checklists, insurance claim walkthroughs, shingle versus metal comparisons. Written to earn the answer slot in Google AI Overviews and to get cited by ChatGPT and Perplexity.
Proof at scale. Job-site photo and drone sequences, before and after storm restoration, crew and owner footage that makes a homeowner trust you before the estimator knocks. Paid retargeting to everyone who priced a roof and did not book.
Truck wraps, yard signs, estimate folders and ad creative that look like the same company across every touchpoint. Homeowners comparing three bids pick the one that looks like it will still exist in ten years.
What working with us feels like
You will always know what is running, what it cost, and what it produced.
We map your service radius against every competitor holding the map pack in it. Google Business Profile audit, site crawl, ad account teardown, review gap, and a look at your last twelve months of jobs to find which zip codes and job types actually carry margin.
You get a channel mix built around your capacity, your crew count and your retail-to-insurance ratio. A shop doing commercial TPO for property managers gets a completely different plan than a residential re-roof operation. No recycled roofing template.
We build the pages, the profiles, the campaigns and the tracking. Call tracking on every channel, GA4 configured for roofing, and offline conversion import so Google optimizes toward signed contracts instead of whoever filled a form.
Client Case Study
A [residential and storm restoration] roofing contractor in [metro, state] ran on two things: hail season and referrals. Between events the schedule thinned out and crews got released. The site ranked outside the top 20 for every replacement term in its own county, the Google Business Profile carried the wrong primary category, and paid search was buying broad roofing traffic at a cost per approved claim the owner could not justify.
We rebuilt the local footprint first: correct primary category, full service list, weekly photo posts, and a review request tied to the final walkthrough. Service area pages were written for the [X] cities that carried real job volume, not every town in the state. Google Ads was split into separate retail and insurance-claim campaigns with their own landing pages, budgets and negative lists. Call tracking and offline conversion import connected [CRM] contract values back to the keyword that produced them.
Within six months, qualified roofing leads rose [164]%, cost per qualified lead fell [38]%, and the profile held a top three map pack position across [X] target cities. The share of revenue coming from cash-pay retail work went from [X]% to [X]%, which cut the company's exposure to storm timing.
Why The Grid Key
No juniors on your account. The specialist who audited your market is the one running the campaign, with [7]+ years in home services paid and organic search.
We report signed contracts and average contract value, not impressions and form fills. If a channel produced twelve leads and zero roofs, we say so in the same report.
Cash-pay replacement and insurance-claim work are different buyers, different objections and different economics. They get separate campaigns, separate landing pages and separate cost-per-job reporting. Blending them hides which side of your business is actually profitable.
Campaigns, service area pages and profiles are scoped to the counties your crews will actually drive to. We do not buy clicks from three hours outside your radius so a dashboard looks busier.
Roofing questions increasingly get answered inside Google AI Overviews, ChatGPT and Perplexity before a homeowner ever clicks. Every page we build is structured to be the source those answers cite: answer-first formatting, roofing schema, and entity consistency across your profiles.
Month to month with 30 days notice. If we stop producing roofs, you leave. That constraint is the reason the reporting is honest.
Free Website & SEO Audit
In one focused review, we’ll show you the gaps in your website, SEO, and local visibility and the fastest path to fix them.
Claim your free audit
Get a free breakdown of your roofing website, your map pack position city by city, and where your ad spend is leaking. Prioritized action plan included. No obligation, no contract, no pitch deck.
Most US roofing contractors invest between $2,500 and $10,000 per month depending on service radius and channel mix. Our minimum engagement is $2,500 per month, and we work with roofing companies doing $500K or more in annual revenue. Ad spend is separate and paid directly to Google, never marked up by us.
Measurable ranking movement typically appears in 60 to 90 days, with meaningful lead volume around month six. Google Business Profile work moves fastest, often inside 30 days. Paid search produces leads in week one, which is why most roofing accounts run both.
Yes, and we run them separately from retail work. Insurance-claim campaigns get their own landing pages, ad copy, budgets and negative keyword lists, so the cost per approved claim is tracked independently from cash-pay replacement jobs. Blending the two hides which side of the business is actually profitable.
Yes. Commercial roofing is a different buyer, usually a property manager or facilities director on a longer cycle, so it gets LinkedIn and search campaigns built around TPO, EPDM, modified bitumen and roof asset management terms rather than homeowner replacement queries.
We report on signed contracts rather than form fills, split retail and insurance work into separately tracked campaigns, cap ourselves at one roofing client per metro, and build every page for AI search from day one. Senior specialists run the accounts, not junior coordinators.
